The following information is designed to be read in as easy language as possible, using plain English, as we understand we have customers from all over the World.  Should you have any questions about these Terms and Conditions then please contact us.


This website (“website”) is operated by Birth Year Watches Ltd. In this Security, Cookie and Privacy Policy, we, us and our, refer to Birth Year Watches Ltd, company number 11519267.

We are registered in England and Wales at Pera Business Park, Nottingham Road, Melton Mowbray, Leicestershire LE13 0PB.  We are registered for VAT under the margin scheme, VAT number 320 8151 40.  All transactions are under the relevant UK Laws at the time of the transaction.

If you have any questions, please contact us and we will endeavour to do our best to answer your questions.

Privacy Policy

To help us achieve our goal of providing the highest quality products and services, we use information from our interactions with you and other customers, as well as from other parties.

Because we respect your privacy, we have implemented procedures to ensure that your personal information is handled in a safe, secure, and responsible manner.  We never sell on your information.  Birth Year Watches Limited can be found on the Information Commissioner’s Office list of fee paying organisations.


We are committed to handling your personal information with high standards of information security.

Personal information provided on the website and online credit card transactions are transmitted through a secure server. You can tell that your data is secure by looking for the padlock icon. However, as no data transmissions over the internet can ever be guaranteed as 100% secure, we cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our reasonable control.

Our Stripe payment security operates on encryption Level 1 PCI compliance.  We never see your credit card details, this is all handled by Stripe, who also look after larger business such as Deliveroo, and Asos.  No information is stored on local hard drives.

Cookies & How We Use Them

A “cookie” is a small data file stored by your Web browser on your computer or mobile device [hard drive]. It allows us to recognize your computer (but not specifically who is using it) upon entering our site by associating the identification numbers in the cookie with other customer information you have provided us. That customer information is stored on our secured database.

Why do we use Cookies?

We use cookies to make life easier for you, to keep track of what you have in your shopping cart and to remember you when you return to the website as well as to identify the pages you click on during your visit to our site and the name of the website you visited immediately before clicking to the Birth Year Watches Ltd website. We use this information to improve our site design, product assortments, customer service, and special promotions. We may also use web beacons, and other technologies, to help track whether our communications are reaching you, to measure their effectiveness, or to collect certain non-personal information about your computer, device, or browser in order to allow us to better design future communications to you. We may contract with third parties who may use cookies and web beacons and collect information on our behalf or provide services such as credit card processing, shipping, promotional services, or data management. We call them our Customer Care Partners. These third parties are prohibited by our contract with them from sharing that information with anyone other than us or our other Customer Care Partners.

Can I disable my Cookies?

You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser. However, it is possible that some parts of our website will not operate correctly if you disable cookies.

The Legal Basis We Rely On

Order Obligations

In certain situations, we may require your details such as full name, address and telephone number to complete and deliver your order from Birth Year Watches Ltd.

Legitimate Interests

In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we may use your purchase history to send you personalised offers or incentives.

Legal Obligations

In certain situations, we may use your personal details in compliance with legal obligations. For example, in the event of fraud or theft.

Your Rights

As a customer of Birth Year Watches Ltd, you have rights with regards to how we use and hold your information. This includes:

  • The right to be informed (i.e. via this privacy policy).
  • The right to access the personal information that we hold about you.
  • The right to change or rectify the personal information that we hold about you.
  • The right to erasure or restrict the processing of personal information that we hold about you. This includes automated decision-making programmes or profiling.
  • The right to stop direct mailings or email marketing.

If you want to exercise your rights, please contact us

The Information We Collect

Generally, you may browse the website without providing any personally identifiable information. However, we may ask you to provide personally identifiable information at various times and places on this website. In some cases, if you choose not to provide us with the requested information, you may not be able to access all parts of this website or participate in all its features.

We receive and store any personally identifiable information that you enter on the website, whenever you shop with Birth Year Watches Ltd —online, or information you give us in any other way, such as by subscribing to our catalogues, email, or mobile messaging.

This includes:

  • Registration Details, e.g. Title, Name, Postal Address, Email, Telephone / Mobile Number.
  • Card Payment Details used for transactions: Card Name, Number, Expiration Date, CSV number, Billing and Delivery Address.  Card details are not collected by us directly, but via Stripe.
  • Username and Password.
  • Purchase and Returns History.
  • Customer Service information including enquiries, comments, complaints and information exchanged with us.

If you use one of our services or participate in one of our surveys, promotions, or sweepstakes, we may ask for additional information, such as your age, interests, or product preferences. From your purchases and other interactions with us, we obtain information concerning the specific products or services you purchase or use. When you visit this website, our web server automatically collects anonymous information such as log data and IP addresses and may collect general information concerning your location. We may use the automatically collected information for a number of purposes, such as improving our site design, product assortments, customer service, and special promotions.

Your personal data is also collected when you:

  • Interact or engage with us on social media.
  • When you choose to complete any surveys we send you.
  • When you enter prize draws or competitions.
  • When you fill out any forms on the Birth Year Watches website, such as product reviews, stock notification emails or news letter sign-up forms.
  • When you’ve given a third-party permission to share with us the information they hold about you.
  • CCTV security systems, when you visit Birth Year Watches Ltd or park in our car park. These systems may record your image when you visit.

How We Use The Information We Collect

We use the information we collect to offer you the best customer experience as possible. Purposes include:

  • To complete your purchase transactions.
  • To provide the services you request.
  • To send you images if requested.
  • To identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you.
  • To notify you of product recalls or provide other information concerning products you have purchased.
  • To improve our merchandise selections, customer service, and overall shopping experience.

We may also create Anonymous Data Records from Personal Data by excluding personally identifiable information for the purposes of business research and to perform statistical analyses of users’ aggregate behaviour in order to enhance and improve the services we offer.

How Long We Hold Your Data For

We only hold your personal data for as long as it is necessary for the purpose for which it was collected or for as long as your account it open with us.

Birth Year Watches Ltd has specified retention periods for these purposes and customer orders will be kept for a maximum of five years, after which the information will be deleted or anonymised for business research and analysis. However, there may be a legal basis, such as the prevention of fraud and crime or for tax records for which we will hold your information beyond this five year period and we may share your information with a law enforcement body, when required to do so.

Others With Whom We Share Your Information

Birth Year Watches Ltd will never sell, trade or rent any of your information to any third party and this includes, but is not limited to your name, address, telephone number, email or credit card information.

However, we may share your personal information with our suppliers, service providers, couriers and other third-party contractors to fulfil contractual orders that you place with us and to provide the services you request. Birth Year Watches Ltd also uses a data management company and newsletter service where your data is stored securely.


Stripe operates our payment system and will process your data when you place an order with Birth Year Watches Ltd.  for purposes of obtaining verification or authorization of your payment method as payment to Stripe for the sale goods or services. Stripe collects and retains Personal Data submitted to the Stripe Services in an identifiable format for the amount of time necessary to meet your request or fulfil it’s legal or regulatory obligations unless it is Stripe’s legitimate business interests and not prohibited by law to maintain the Personal Data for longer periods. All transactions are subject to the Stripe Privacy Policy, available to view here.


We work with PayPal to offer our customers more convenient methods of payment. PayPal enables you to send payments quickly and securely online using a credit card or bank account. All PayPal transactions are subject to the PayPal Privacy Policy, available to view here

Social Media Advertising

Birth Year Watches Ltd engages in online social media advertising on social media sites including but not limited to Facebook, Instagram and Twitter.

On these social media network sites, we target Birth Year Watches Ltd content, videos and ads to you when you are on other websites and social media sites. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags and cookies, as well as specific services offered by social media networks, such as Facebook Custom Audience services.

The ads that you will see will be based on information we hold about you, or your previous use of Birth Year Watches (such as your order history). You can view the Facebook Data Policy here, the Instagram Privacy Policy here and the Twitter Privacy Policy here.

Our Mailing Lists


From time to time, you will receive promotional emails and newsletters from us about our products and services. Please note, you will only receive these promotional emails only if you have opted in to receive them from us on the Birth Year Watches Ltd website or have given a third-party permission to share your emails

If you do not want to receive emails from Birth Year Watches Ltd you can click on the “Unsubscribe” link at the bottom of any email communication sent by us or by contacting us.  Please allow us 3 business days from when the request was received to complete the removal, as some of our promotions may already have been in process before you submitted your request.  You can also update your preferences here.

Please note, if you place an order with us, sign up for an out of stock notification email or are a VIP customer we may contact you by email or telephone if we have any questions or queries in relation to your order or need to update you with regards to your account or order. In all instances, this will not re-subscribe you to our newsletter service.

How Can I Subscribe To Your Email Mailing List?

If you wish to subscribe or have previously unsubscribed from our mailing list, you can easily subscribe again. To do so please take the following steps:

To subscribe or re-subscribe to our newsletter, please opt in via this link.

Online Account Registration

To make online shopping faster and easier, you may register on the Birth Year Watches Ltd website for an online account.

As a registered customer, you only have to enter your shipping addresses and billing information once; they will be securely stored with us for your future use. Using your name and a password of your choice, you may access your account online at any time to add, delete, or change information.

Children (Under 18’s)

The Birth Year Watches Ltd. website is intended for use by persons over the age of 18 and we will never knowingly collect any information or market to children under the age of 18.

If you suspect that we have collected information on a person age 18 or under, please email contact us and we will take all the necessary actions to remove this data from all of the Birth Year Watches Ltd databases.

Customs duties

If your country requires you to pay any type of import duty, VAT or similar this is your responsibility.  We can not be held responsible for any fees imposed by your local Government, and we strongly suggest you research this before placing any order.  We must always declare the full value of the transaction.

Tracking and insurance of parcels

We aim to get every parcel to the customer as quickly and as safely as possible.  Items are always sent via a tracked service, insured with the courier assigned to deliver them.

Royal Mail – they deliver the majority of our UK parcels and lower value international parcels.  For UK parcels we use Special Delivery by 1PM, and the detail of this service can be found here.  For International orders we use International Tracked and Signed (where available, if not it is just Tracked), and you can find the details of this here.

DHL – We use DHL Express for more expensive parcels.  You can see their service program here.

Regulatory Bodies

If you feel that Birth Year Watches Ltd has mishandled your data in any way, that your requests have been dealt with incorrectly or if you are concerned about the way we handle personal information you have the right to complain to the Information Commissioners Office (ICO).

You can report a concern by visiting the ICO’s Website here or by calling the ICO’s helpline: 0303 123 1113.

Changes To This Privacy Policy

Birth Year Watches Ltd reserves the right to update and make changes to this Security, Cookie and Privacy Policy from time to time. We advise you to revisit our Security, Cookie and Privacy Policy regularly to ensure that you are aware of any modifications or updates to the ways in which we collect and use your personal information.


By using this website, you accept the policies set forth in this Security, Cookie and Privacy Policy.


We will never work knowingly with any organisation or individual who has, or we suspect might be, involved in this abhorrent trade.

Any Questions?

We respect and are committed to protecting your privacy. If you have any questions we will do our best to provide additional information or answer any questions that you may have by Contacting us.